About Course
This course provides complete training from digital marketing fundamentals to advanced strategies.
You will learn how online marketing works across different platforms and channels.
The course covers SEO, social media marketing, content marketing, and email marketing.
You will understand paid advertising concepts including Google Ads and social media ads.
Analytics, tracking, and performance optimization are explained in a practical way.
Real-world case studies and examples are included for better understanding.
You will work on hands-on projects to apply marketing strategies effectively.
By the end, you will be able to plan, execute, and manage successful digital campaigns.
Ideal for students, business owners, freelancers, and marketing professionals.
What Will You Learn?
- Understand the fundamentals of digital marketing and online business growth.
- Learn Search Engine Optimization (SEO) techniques to rank websites on Google.
- Create and manage effective social media marketing strategies.
- Run paid advertising campaigns using Google Ads and social media platforms.
- Develop content marketing strategies for brand awareness and engagement.
- Learn email marketing tools, campaigns, and automation basics.
- Analyze campaign performance using analytics and tracking tools.
- Optimize marketing campaigns for better reach, leads, and conversions.
- Work on real-world projects to gain practical marketing experience.
Course Content
Introduction of Digital Marketing
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Introduction of Digital Marketing
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What is Digital Marketing
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How do you do Digital Marketing research?
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Assignment of Market Research
Exploring Digital Marketing
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What are the Important terminologies of Online Marketing
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What are the ways of Digital Marketing
Digital Marketing Strategy
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How Strategy works
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How to Build Business Strategy
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How to Build Customer Strategy
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How to set Marketing Strategy
Starting with Website
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How do I create a Digital Marketing Website?
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How to create a website in HTML for online Marketing?
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How to make the most effective website for Digital Marketing
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How to select Domain Name for Effective Digital Marketing
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How to Set up Website Yourself or Outsource
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How to start Building Website for Digital Marketing
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How to improve the website conversions
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How to create effective web copy for website
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What is Importance of Responsive website
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What does Google Search Console do?
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Assignment of Google Search Console
SEO-Search Engine Optimization
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What is SEO
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Which are the different ways of SEO
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What is image SEO? Are images good for SEO?
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Assignment of Image SEO
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How do you search for Keywords on Google?
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Assignment of Keywords Research
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How to Search and Analyse Keywords for SEO
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What is importance of building content for SEO
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What is Local Lead?How it is important for SEO
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What is a backlink in SEO?
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Which Backlinks are best for SEO?
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Assignment of Backlinks
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How to use SEO Tools – Moz?
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How to use tools to drive Traffic, Click and Sales?
Fundamentals of Google Adwords
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What is Adwords? And how does it work?
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How to use Google Adwords?
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How to use Google Adwords to reach your goals?
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How to review your Adset Results in Adwords?
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How to select the Google Adword Campaign for your business?
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Assignment of Google ads
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How to evaluate the search and display marketing
Content Marketing
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How to do the effective content marketing
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How to Build and manage content for different Context-Part1
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How to Build and manage content for different Context-Part 2
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How to create blogs
Email Marketing
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What is Email Marketing
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How to plan email strategy
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Which tools are available for Email Marketing and How to analyse it
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What is Email Marketing? How to set up Email Marketing effectively?
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Assignment of Email Marketing
Mobile Marketing
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How landscape change of Mobile Marketing
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What is importance of application for Mobile Marketing
Social Media Marketing
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How to set Social Media Strategy
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Who is Using Social Media
Linkedin Marketing
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How is linkedin used for Marketing?
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How can I market on Linkedin for free?
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how to set up marketing on Linkedin effectively?
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How to set up content strategy for Linkedin?
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How Can Linkedin help your business grow?
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Assignment of Linkedin Growth Strategy
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Assignment of Linkedin Marketing Profile
Facebook Marketing
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What is Facebook Marketing?
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How to use Facebook for Business Marketing?
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How to Set up Facebook Business Account?
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Effective ways of setting up Facebook marketing for your business
Facebook Ads
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How do I get Facebook Ads Manager in Digital marketing
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How does Facebook Ad Manager Work in Digital marketing
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how to set up an Ad that generates Leads and Conversions in Digital marketing
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how to set up an Facebook Ad that Generates Traffic on website in Digital Marketing
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Assignment of Facebook Ads
Twitter Marketing
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What is Twitter Marketing? How does it work?
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How is Twitter used for Marketing?
Instagram Marketing
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How to do Instagram Marketing?
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How to set up Instagram Marketing Account?
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How to promote your business in Instagram?
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Assignment of Instagram Marketing
Quora Marketing
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What is Quora? And how can it help in Digital Marketing?
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how to create a Quora Marketing Strategy for your Business?
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Assignment of Quora Marketing
Video Marketing
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Why video marketing become so popular
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How to start with video marketing
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What is Video content?How to create effectively
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How do you become a YouTube Marketer?
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What is YouTube’s Marketing Strategy?
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Assignment of YouTube
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How to analyze video marketing
Fundamentals of Google Analytics
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What is Google Analytics used for?
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Understanding the Basic reports for Google Analytics
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How to measure custom Campaigns in Google Analytics?
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Assignment of Google Analytics
Google tag Manager
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How to install Google Tag Manager
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Practical of google tag Manager
Expanding your Digital Marketing Skill
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What is A/B Testing How A/B testing works?how to evaluate it
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How Affiliate Marketing works
How to Earn Money As a Freelancer
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How do I Start working as a freelancer in Digital Marketing?
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Different ways of making money as a freelancer through Digital Marketing?
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How to Make Money by setting up Social Media Accounts?
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How to earn money as an Affiliate?
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How to earn Money by setting up a Website?
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